Cover Work!

Media Convergence

3) Magazines began releasing publications in a variety of formats. From the mid 1990s, publications were available not only thorough paper format, but PDF, CD-ROM and Websites. Post-millennium, media groups began moving into television, radio, and even mobile phone formats. New, online-only magazines began to be created.

IPC Media Questions:

1) Time Inc.

2) Time, People, and entertainment weekly magazines. Merged with Warner Communications, owners of Warner Bros. and Warner Music.

3) IPC is one of the largest UK publishing companies, and would provide an easy way for Time inc. to gain a foothold in the UK market, and provide a platform for growth beyond the US. It has a very large portfolio of very well established titles, spanning several different interest groups making the company highly profitable and in an incredibly stable position economically.

4) Large corporations generally dominate whatever market they are in, making it very difficult for smaller brands to establish themselves, or even survive within the market. Larger companies will generally take the most sought after advertisement and custom from smaller publishers, limiting their revenue. For consumers, corporations may well charge more, or offer a less personal service than that of a smaller publisher. If the market is dominated by one creative force, there may be a more limited choice in terms of publishers and content.