How did you attract/address your audience?

Within my audience research, I found out things that most people found positive within a film opening. This included a vast range of factors, from the main character to the choice of shot.

Many people within my research said they found visuals far more important within an opening than dialogue. This is something I addressed within my piece. I chose to use no dialogue whatsoever, and spend a large amount of time choosing locations for my shots around Norwich, as shown by the locational shots on my blog. When I showed my piece to an audience, many of them picked up on the use of photography as one of the pieces strong points.

I choose to use black and white. This was perhaps one of the bolder choices I made, however I felt it necessary in order to attract a more artistic audience. People seemed to respond well to this idea in my audience research, and also seemed to like this in the showing. For many, however, this may be too unconventional and may loose the film's general appeal.

Many people in my research displayed a distaste for fast-paced, action-packed openings, typical in many modern films. In response to this I used longer cuts, similar to those in European cinema, and chose a slower pace of music to further establish a more simple and understated opening.

I would consider the most attractive factor for many of my audience would be the relatable

main character. Being of a similar age to many in my target audience, they may experience a

heightened sense of empathy, and also a further understanding of his feelings and situations. Many teenagers would experience similar emotions to Alex. A feeling of isolation, alienation and displeasure with the world around them would be experiences teenage audiences would likely share.